We’ve got some bad news for you: a website designer can’t help you grow your business. Marketing a professional practice has become a full-time job requiring a team of experts who understand marketing, business and the technology.
It’s precisely because of the sheer breadth and complexity of online marketing for professionals that Influential Digital was founded.
We offer a unified approach to branding, design and marketing for growing services firms, so that your website becomes a powerful marketing and lead generation platform, rather than just a pretty online brochure.
Mobile Friendly design isn’t optional anymore, it’s essential. Your site needs to look great on mobile devices, tablets, laptops and desktops
Your website is an essential part of your client communications – that means you need to be able to easily update it and edit it on demand.
Your website is the face of your business online – express your practice personality and professionalism with a beautiful, easy to navigate design
Your site needs to look great on mobile phones and tablets
Social Media integration makes it easy for your clients to share your site with their friends
Built in SEO means your site ranks better in Google to attract more visitors
What are the outcomes you want to acheive from your website redesign?
Will your new site be easy to use on mobile devices and tablets?
Existing content on your old website and other practice resources needs to be edited and migrated into the new site.
What plans are in place for content creation, editing and management?
Research your direct and indirect competitors to see how you could be using your website to grow your practice.
Don’t make the mistake of losing existing content or functions that your clients or team love on your current site.
Ensure all key decision makers are on board with the project and understand their roles.
It isn’t enough to just be good at what you do anymore – your practice needs to learn to share stories about how you help your clients, what you believe in, and what it’s like to work with you.